Mind Body Source
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Your source for wellnes products that promote relaxation, enhance self-esteem, boost the circulatory and immune system
 




About Mind Body Source

Mind Body Source is an internet-oriented Health, Wellness, Sex and Sexuality distributor focused on identifying and developing innovative online markets. We do this by experimenting with online sales channels and developing unique, highly-targeted marketing materials to reach the right consumer audience for a given product line.

Mind Body Source is a privately-held company specializing in innovative approaches to online marketing, drop shipping, retail fulfilment, and customer service. Launched on Amazon.com in 2002 by veteran Amazon employee Sean Kearney, Seattle-based Mind Body Source has provided hundreds of thousands of online customers worldwide with superior customer service and great values for over four years now. Driven by the development and execution of new retail marketing initiatives, Mind Body Source has developed a substantial share of the fast-growing online intimacy enhancement market. Examples of successful web sites and markets include: "Global demand for condoms and related items is growing annually at about 3% ," said Mind Body Source CEO Sean Kearney. "Online, we have seen dramatic increases in demand with a faster, firmer, steadier rhythm than overall market growth. Mind Body Source looks forward to meeting that fast-paced global consumer demand with Amazon's technology. The Condomsstore.com brand positions Mind Body Source as a top retail source worldwide for condoms and adult-oriented personal care products."

The all-new Condomsstore.com is built on the recently-unveiled WebStore by Amazon hosting platform. WebStore combines Amazon.com's peerless online traffic and demand management with their legendary customer service to bring a quality and service-assured shopping experience to the intimacy-enhancement marketplace.

"Day-to-day mission-critical functions such as handling sensitive payment information and making sure our websites can handle big spikes in traffic are fundamental pieces of Amazon's business. We've made significant investments over the past decade and employ world-class software engineers to make sure these things are done right," said Tim Mirick, Director, Amazon Business Solutions, on the occasion of the service's launch. "WebStore by Amazon now puts these people and this investment to work for sellers, so they can focus on what they do best-building their brands and managing their merchandise."

Mobil Commerce

Mind Body Source is currently rolling out a suite of niche-oriented mobil commerce websites compatibility across hundreds of mobile phones ensuring a consistent streamlined customer experience. Mobile commerce sites are accessible by over 90 million consumers nationwide.

The idea is that customers who need to order condoms or sextoys don’t need the hundreds of options available on shops e-commerce sites. A quick view of the most popular sellers in a small range of prices and sizes fits most needs.
  • mCondoms.mobi
  • mCondoms.com
  • MobileAdultToys.mobi
  • MobileAdultToys.com
  • PortableSextoys.com
Marketplaces & Shopping Engines

Undeveloped Direct Navigation Domain Portfolio

Direct navigation describes the method individuals use to navigate the Internet in order to arrive at specific websites. Direct navigation is a new, loosely defined term which is generally understood to include type-in traffic and bookmarked traffic. This involves an internet user navigating to a website directly through the website address bar, bypassing any online search engines and navigating directly to the domain.

Mind Body Source is currently in the process of turning the following niche domain names into QVC Styled "One Deal at a Time" model single item ecommerce websites. Our Condoms Organization website will become an anchor to which the other sites would be tied. Luring customers from direct navigation and search engines alike. The most valuable names will be turned into mini kiosk website, based on niche categories.

WebSideStory has recently published a report illustrating that direct navigation traffic, converts into sales for advertisers at a rate twice that of search engines.

Beyond Generic .COM Domain Portfolio

We have been adding interesting new domain generic extensions (.name, .info, .us, .biz, .net, .org) and country codes (Hong Kong, Brazil, Spain, United Kingdom) domains from foreign nations. Explosive worldwide demand for personal-care and intimacy-enhancement products. Global condom demand alone is estimated at 8-10 billion units annually, with the US market reportedly generating $398.3 million in 2005, and the UK estimated at £139.4m (about US$280m) in 2001. The first of these Sex and Sexuality stores is set to serve the Hong Kong and mainland Chinese market, and will be followed by stores catering to the UK, Spanish Speaking, Mexican, and South African markets. Adult Videos On Demand

Most men do not want to: Purchase DVDs, Join Membership Sites, or Buy Full Movie Downloads. We have partnered with Movie Dollars to create long term revenue on our Adult Domain Portfolio. We also give Free Prepaid Cards to our Online customers. Earning us recurring revenue from any customers who buy packages through your cards.

Social Networking Web Properties

We will be opening up our extensive digital library and product knowledge to blogs, social networking, and wiki websites. Interested in partnering with Mind Body Source? info@mindbodysource.com

  Store Policies

About Us
Mind Body Source is an internet-oriented retailer focused on identifying and developing innovative online markets. We do this by experimenting with online sales channels and developing unique, highly-targeted marketing materials to reach the right consumer audience for a given product line.

Examples of successful web sites and markets include Our Condoms Organization, Condoms at Amazon, Condoms-Condoms at Ebay, as well as such lines as dietary supplements and adult-oriented intimacy products.

Founded in 2003 by Amazon.com alumnus Sean Kearney, Mind Body Source is located in Seattle. If you would like further information about our products and services or an opportunity to engage our consulting services, please feel free to email us or call.

Sean Kearney
Sean Kearney is a 1993 graduate of the University of Washington, where he obtained a BA in business and marketing while playing on the Huskies football team as a linebacker. He developed an interest in sports medicine and herbal supplements while employed by General Nutrition Centers from 1993 to 1995. He worked for Amazon.com from 1998 to 2001, rising to become an event marketing manager after two years performing customer service duties. Subsequent to his departing Amazon, he started a small retail company focusing on herbal supplements, which he subsequently sold. He is the founder and head of Mind Body Source.

Mike Whybark
Mike Whybark is a 1992 graduate of Indiana University. He worked in print advertising and design until 1996, when he began working as an interaction designer and producer for multimedia projects. His technical and design leadership culminated in the development of a system for the rapid development and administration of online surveys and sweepstakes for iPromotions. iPromotions was acquired by the large online advertising firm 24/7 Media in 2000. Mike worked for 24/7 as the Director of Promotional Product Development until 2001. Prior to joining Sean at Mind Body Source in 2003, he worked as a journalist and consultant for numerous clients. He is responsible for developing business processes and technology to support Mind Body Source's fulfilment and marketing practices.

Scott Parker-Anderson
Scott Parker-Anderson is a 1992 BFA of Dramatic Arts graduate of the University of Puget Sound. While in school he taught at a fine arts summer camp for several years. In 1997, he came to work for Amazon.com, where he was employed until 2002, most recently as a Fraud Investigation Specialist II. While at Amazon, he worked as a frontline customer service representative for two and a half years and he was a key trainer for the implementation of customer service tools at distributed Amazon warehouse locations. He oversees order fulfilment and leads customer care and contact for Mind Body Source.

Carmen Clement
Bio to be added shortly.

Jim Shea
Bio to be added shortly.

Where we work
Mind Body Source maintains warehouse facilities in the Georgetown neighborhood of Seattle. We keep a wide array of personal care and relaxation goods in stock and ready to ship, including cosmetics, aromatherapy products, notebooks, massage products, herbal supplements, and inexpensive personal care items.

In general, our marketing philosophy is to provide easy and affordable access to products that appeal to consumers but which might be hard to find in a large retail environment. We strive to provide the level of courteous and attentive service the consumer expects, and maintain a generous return or refund policy in case of shipping damage or product dissatisfaction.

We work hard to ensure that we have the right stock at the right time. As one of the few smaller merchants that ships both to any United States military address and to international destinations, we are well versed in the art of prompt, accurate shipping.

What we do
Mind Body Source relies heavily on the values and practices of Amazon.com to provide a model for our business practices. Three of our four core employees are former employees of Amazon, and the long term business and cultural goal of Mind Body Source is to emulate the consumer-oriented, service-based sales success of Amazon, building revenue and marketshare for both companies to the benefit of all parties.

Mind Body Source is a revenue-funded company which subscribes to the belief that during the first two years of business, the foundation of the operation's culture is laid. By orienting to revenue, we emphasize and privilege the source of that revenue, the customer. To that end, we offer generous refund and returns coverage in the case of errors, shipping damage, or customer satisfaction. Additionally, while we publish guidelines covering this, our customer service philosophy empowers all employees to override the policy to make a customer happy. Our goal is complete customer satisfaction.

Mind Body Source also models our privacy policy on that of Amazon. We do not use, and never have used, our customer base to create or deliver targeted marketing in any form. No customer contact has ever been initiated by Mind Body Source for any other reason than to fulfill an order or to clear up an expressed concern regarding a transaction.

Customer Retention and Satisfaction
We constantly monitor and respond to any customer contact initiated by a consumer. Our first line of response is telephone and email. When a customer calls, everyone who works at Mind Body Source is trained to pick up the phone, assist the consumer with whatever their need may be, up to and including immediate priority mail reshipment of shipping errors or immediate refunds for items deemed dissatisfactory for any reason. We rarely require a return from the affected consumer, preferring, if applicable, to offer the item as a gift. In addition, we generally include a customer appreciation gift in any reshipment, along with a note of apology.

Amazon has had the wisdom and foresight to include a customer feedback mechanism which is published directly on the website for each third-party merchant. It is a business goal of Mind Body Source to accomplish as nearly perfect a rating within this system as possible. To that end, in our customer contact protocol, each employee is instructed to encourage the customer to provide feedback, and we include step-by-step instructions on how to do this in all customer-centric written communication. This, in conjunction with our volume of sales, provides us with a relatively high number of feedback datapoints for a third-party merchant on Amazon – over 11,000 as of this writing.

When any feedback is registered with a value of less than 5 stars, the associated order is flagged for personal follow-up, and one of our customer service personnel contacts the customer directly via phone or email to seek a resolution of the source of their dissatisfaction. In each case, the Mind Body Source representative is authorized to go to any length to meet the customer's concerns, up to and including issuing gift certificates over and above the value of the initial order, even in cases where it may be necessary to issue a refund for the product.

This attention to feedback is just as important to us as sales and fulfilment, as it helps Mind Body Source to track problems as they occur, to listen closely to the needs of our customer base, and to meet our objective of stellar customer service. It is an integral part of the day-to-day operations of our customer service personnel.

Revenue and Financial
Mind Body Source has shown strong and consistent revenue growth since beginning operations in October of 2004.

Mind Body Source has developed an innovative product mix which provides us with a broad consumer base while allowing us the freedom to experiment in the development of creative marketing techniques.

Our primary product lines includes adult items, sextoys, personal massagers, vibrators, personal lubricants, herbal sex supplements, and a range of personal care health and wellness.

Marketing
Over the past year, Mind Body Source has experimented with numerous innovative online marketing strategies, all of which drove new traffic to our listings and not incidentally to Amazon as a whole. The three main strategies we employed were:
  1. List items that Amazon does not carry
  2. Price a range of these items as aggressive loss leaders
  3. Include products that appeal to leading-edge, tastemaker consumers
The combination of these product marketing strategies drew consumers to our listings in large and increasing numbers, and in particular, resulted in two specific traffic and sales spikes.

New line merchandising, pricing, and promotions. By focusing on and selecting consumer categories which we believe Amazon's internal marketing professionals have neglected for a variety of reasons, we have accomplished our objective of bringing new revenue to both Mind Body Source and to Amazon. Our herbal supplements and adult toys are the highest-revenue exemplars of this strategy, but our introduction and innovative marketing techniques for lingerie also reflected this.

In addition, we will offering a free shipping offer at $25 or more – matching Amazon's shipping promotions, thereby ensuring a smooth consumer shopping experience – with calibrated breakpoint pricing, we have been able to drive our average per-order revenue up significantly.

Finally, we will be instituting a free gift certificate promotion to each Mind Body Source customer, in which we provide a $5 discount on each purchase of $25 or more. We are experimenting with ways to disseminate this promotion, as our intention is to build sales and traffic to new customers via consumer referrals of this offer.

Advertising
As a part of our marketing push for 2008, we have established an Pay Per Click online advertising budget which will be invested with Google, Yahoo, and MSN marketing services such as Google AdWords. It's expected that this advertising campaign should result in at least one further pass-along marketing success.

Checkout
After winning an item in auction or completing a Buy-It-Now purchase, you have two check-out options:

checkoutCheck-Out Now! Click on the Check-Out button at the top of this page or click here to immediately proceed with the checkout and payment process. You will be able to complete your payment and finalize your purchase without waiting for the winning bidder email confirmation.

Check-Out Later: If you do not choose to Check-Out Now, you will be notified via e-mail that you are the winning bidder. There is no need to contact us to arrange payment. We will automatically send you an e-mail within three hours of auction close. Our message will contain a link to our simple and secure checkout system, where you will be able to quickly and conveniently pay for your purchase.

Payment
We accept Visa, MasterCard, American Express, Discover, and PayPal Checkout via our secure checkout link. We also accept ONLINE MONEY ORDERS.

Discreet Shipping
We ship all out orders in plain packing material, either USPS-issued envelopes or boxes, plain boxes, or yellow bubble-padded mailers. No information regarding the contents of your order is printed on the outside of the envelope, and no product or lifestyle oriented marketing material or messaging will appear on the outside of the package. Many of the products we sell are intensely personal in nature, and we understand our customers desire for privacy.

Shipping
Due to USPS rate and service updates, shipping rates and services are subject to change on May 14, 2007.

SHIPPING RATE (ITEMS LIST IN OUR EBAY STORE)
UNITED STATES USPS MAIL $5.99 PER SHIPMENT AND $0.99 PER EACH ADDITIONAL ITEM.
UNITED STATES USPS PRIORITY MAIL $9.99 AND $1.99 CENTS ADDITIONAL ITEM.

SHIPPING RATE (ITEMS LIST IN OUR AMAZON STORE)
UNITED STATES USPS MAIL $5.99 PER SHIPMENT AND $0.99 PER EACH ADDITIONAL ITEM.
UNITED STATES USPS PRIORITY MAIL $9.99 AND $1.99 CENTS ADDITIONAL ITEM.

SHIPPING RATE (ITEMS LIST IN OUR WEBSTORES)
UNITED STATES USPS MAIL $5.99 PER SHIPMENT AND $0.99 PER EACH ADDITIONAL ITEM.
UNITED STATES USPS PRIORITY MAIL $9.99 AND $1.99 CENTS ADDITIONAL ITEM.

Customer Service
We offer lightning-fast support by phone, e-mail, and live online chat. Email is the best method of communication (in order to document and track all relevant details).

Mind Body Source
Mind Body Source LLC
2401 Airport Way South Suite 100
Seattle, WA 98134
customercare@mindbodysource.com
206-762-0758
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